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eCommerce

Report Name: Efficiency of Referrer

Report Description:

Here, you can find how many visits, transactions, and how much revenue your web site generates through every kind of reference. According to the screenshot, the biggest number of orders from the web site was made by visitors who came from search engines. During the selected period of time, 237 completed orders were made by search engine users.

The report shows what types of referrers the majority of your visitors use to find your web site and how these referrers contribute to your business. You also can change the report modifier to get the conversion rates and/or select the transaction type you are interested in. Analysis of such information can help you to make up a more rational strategy based on the referrer rating information.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios.

Available Charts:

Pie and bar chart for the period summary.

Available Values:

Visits, orders, any of the transactions that you’ve set up, and revenue from them, if applicable. To change the report, select a transaction name on the drop-down menu.