Traffic Activity Navigation Visitors Referrers Pages Systems Demographics eCommerce Campaigns

eCommerce

Report Name: eCommerce Summary

Report Description:

Here you can find visits, transactions, and revenue grouped by referrer, i.e., search engines, campaigns, referring pages, etc. According to the screenshot, search engines brought 12,991 visitors to the demo project, and those visitors placed 237 orders that added up to $3,351.18 in revenue.

The report shows the efficiency of each type of reference. You can change the report modifier to get the conversion rates and/or drill down to see a trend. Analysis of such information can help you to define strong and weak points of your web promotion strategy.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios. All transaction numbers are divided by the visits sum total, so here you find the transaction to visits ratios.

Available Values:

‘Activity by Country’: Pie and bar chart for the period summary. ‘Activity by Specific Country’: Trend chart and pie and bar chart for the period summary.

Available Drill-down Report:

Summary for Search Engines

Drill-down Report Description:

The drill-down report gives the number of visits (or any of the transactions you’ve set up) by a shorter period of time (by day for a monthly report on the above screenshot). The current number of visits is compared to the average and maximum amounts.

Available Drill-down Report Values:

Visits, orders, any of the transactions that you’ve set up, and revenue from them, if applicable. To change the report from visits trends to a transaction or revenue trends, select a transaction name or ‘Revenue’ on the drop-down menu.