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eCommerce

Report Name: Average Order Size

Report Description:

You can find the number of transactions, revenue, and the average order size per referrer. According to the screenshot, search engines brought most visitors compared with other referrers. With 237 transactions and revenue of $3,351.18, its average order size is $14.14.

The report calculates the average order size as a plain result of revenue divided by the number of transactions. This is helpful in case you provide multiple products that are priced differently. The report will tell you if your customers tend to order more or less expensive products and identify the referrer-specific patterns of purchasers’ behavior.

Available Report Periods:

Day, week, month, year

Available Charts:

Pie and bar chart for the period summary.

Available Values:

Orders, any of the transactions that you’ve set up and All transactions. To change the report, select a transaction name on the drop-down menu.