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eCommerce

Report Name: Activity

Report Description:

Here, you can evaluate activity of visitors who completed transactions. According to the screenshot, on January 1, the demo site generated 13 orders. This is lower than the average result of 14, with 19 transactions being the maximum number.

The report shows the number of transactions completed by your visitors grouped by days, weeks, or months, depending on the selected period of time. You can change the report modifier to get the conversion and/or drill down to get a detailed into for a smaller time period. Analysis of this information can help you to not only understand your business dynamics, but also see the time when your customers are most active.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios. All transaction numbers are divided by the visits sum total, so here you find the transaction to visits ratios.

Available Charts:

Pie and bar chart for the period summary.

Available Values:

Orders, any of the transactions that you’ve set up and All transactions. To change the report, select a transaction name on the drop-down menu.

Available Drill-down Report:

Activity

Drill-down Report Description:

The drill-down report gives the number of orders (or any of the transactions you’ve set up) by a shorter period of time (by day for a monthly report on the above screenshot). The current number of orders is compared to the average and maximum amounts.