Traffic Activity Navigation Visitors Referrers Pages Systems Demographics eCommerce Campaigns

eCommerce

Report Name: Activity by Search Engines

Report Description:

You can find here the search engines that referred visitors to your web site and the number of visits, transactions, and revenue per search engine. According to the screenshot, Google was the most efficient search engine, bringing 7,277 visits, 153 orders, and $2,163.42 in revenue for the selected period of time.

The report helps to evaluate search engines as referrers and rank them by traffic or revenue. You can change the report modifier to get the conversion rates and/or drill down to see a trend.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios. All transaction numbers are divided by the visits sum total, so here you find the transaction to visits ratios.

Available Charts:

‘Activity by Search Engines’: Pie and bar chart for the period summary. ‘Activity by Specific Search Engine’: Trend chart and pie and bar chart for the period summary.

Available Drill-down Report:

Activity by specific SE

Drill-down Report Description:

The drill-down report gives the number of visits (or any of the transactions you’ve set up) by a shorter period of time (by day for a monthly report on the above screenshot) from the selected search engine. The current number of visits is compared to the average and maximum amounts.

Available Drill-down Report Values:

Visits, any of the transactions that you’ve set up, and revenue from them, if applicable. To change the report from visits trends to a transaction or revenue trends, select a transaction name or ‘Revenue’ on the drop-down menu.