eCommerce

Report Name: Revenue per Visit

Report Description:

Here, you can find revenue per visit earned by every referrer; also, the number of visits and revenue from every referrer type. According to the screenshot, search engines brought 12,991 visits, and the revenue from search engines is $3,351.18, so the revenue per visit is $0.26. Based on revenue per visit numbers, we can see that search engines are not the most efficient referrers; nevertheless, search engines bring most traffic and revenue.

This report gives an analysis of referrer efficiency with regard to the revenue generated per visit. Analysis of this information can help you see if your marketing efforts are successful by identifying the most efficient referrers.

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