Campaigns

Report Name: ROI

Report Description:

You can find the ROI (return on investment) number, which is the key indicator to evaluate the efficiency of your promotion efforts. This report requires some additional settings—you should enter your budget and profit margin in the ‘Campaigns’ settings.

The ROI is calculated as the net profit to budget (costs) ratio. If your profit number is different from revenue, you should adjust its number by entering the percentage of revenue your profit equals in the calculation rules for the campaigns.

According to the screenshot, “tell_friends” is the most effective campaign. Its revenue ($395.92), profit ($316.74), net profit ($266.74) and ROI (533.47%) are largest.

All numbers of inefficient campaigns are highlighted in red. The “Overture” and “AdSense” campaigns are not profitable. At the same time, the “AdWords” campaign is profitable, though its performance is far from being a success.

Analysis of this information can help you see if you use your budget efficiently to generate profit, compare the campaign’s results, and adjust budgets.

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