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Campaigns

Report Name: Activity by Campaign

Report Description:

You can find here the number of visits, transactions, and revenue per ad campaign. According to the screenshot, ‘AdWords’ brought 1,563 visits to the demo site and visitors from this campaign placed 28 orders totaling $197.96. The “tell_friends” campaign is more successful and converts better, as the lower number of visits (173) resulted in more orders (28) and correspondingly more revenue ($395.92).

The report gives you the idea of the efficiency of each campaign. You can change the report modifier to get the conversion rates and/or drill down to see a trend. Analysis of this information helps you evaluate the ad platforms and select only the ones worth investing in.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios. All transaction numbers are divided by the visits sum total, so here you find the transaction to visits ratios.

Available Charts:

‘Activity by Specific Campaign’: Trend chart and pie and bar chart for the period summary. ‘Campaign Details’: Trend chart and pie and bar chart for the period summary.

Available Drill-down Report:

Activity by Specific Campaign

Drill-down Report Description:

The drill-down report shows how visitors’ activity in a campaign changed over time. The current number of transaction is compared to the average and maximum amounts.

Available Drill-down Report Values:

Orders and any of the transactions that you’ve set up. To change the report, select a transaction name on the drop-down menu.

2nd Available Drill-down Report:

Campaign Details

Available Drill-down Report Description:

This drill-down report offers details of a selected campaign. Typically, the keyword parameter is used along with the campaign name, so most campaigns are detailed by keyword.