eCommerce

The eCommerce category of the Web Analytics Tool presents reports that help analyze your web site as a selling platform, monitor progress of your e-commerce business, and understand your customers.

eCommerce reports – How can they help me?

Nowadays, more and more people are accustomed to on-line shopping. The number of buyers through the World Wide Web is growing constantly, along with the number of sellers. Internet marketing has many attractive advantages. Selling goods from web sites does no require store rent, and there is no geographical separation, so the number of potential customers is almost unlimited. As a result, Internet marketing business is booming.

It’s not enough to know just the overall return on investments and the total traffic. As web promotion is a complex industry and has many branches, most web business operators try all possible strategies to invite as more visitors as possible. Search engines improve their algorithms, new web promotion techniques appear, and common ones become ineffective. These changes may severely affect web sites. That’s why it is important to tell the effective methods from the ineffective, and then tailor your campaigns and monitor development of your business.

The eCommerce reports give you information helping you understand your potential customers and evaluate your promotional efforts. The reports show how well each referrer performs in terms of revenue, registrations, subscriptions, etc. You can see a detailed report on each transaction. Finally, you get enough information to understand how a visitor becomes a customer with the following reports:

• Activity by Country
• Activity by Referring Sites
• Activity by Search Engines
• Activity by Search Keyword
• Activity
• Average Order Size
• eCommerce Summary
• Efficiency of Referrer
• First Transactions Cycle Time
• Revenue per Visit
• Revenue
• Transactions
• Visits before First Transaction

You have questions – we have answers!

How well does each search engine work for me? - Activity by Search Engines report

How well does each keyword work for me? - Activity by Search Keyword report

How well does each referring site work for me? - Activity by Referring Site report

How much on average does each referrer earn me per visit? - Revenue per Visit report

How long does it take my visitors to convert? - First Transaction Cycle Time report

How many times do visitors come to my site before ordering? - Visits Before First Transaction report

These and other fundamental answers concerning the financial efficiency of your web promotion activities are uncovered in the eCommerce set of reports of the HitLens Web Analytics Tool by Web CEO.