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eCommerce

The eCommerce category of the HitLens Web Analytics Software presents reports on ecommerce analytics to help you analyze your website as a selling platform, monitor progress of your ecommerce business and understand your customers.

eCommerce reports – how can they help me?

Nowadays lots of people go shopping online. The number of buyers on the Web is growing year by year, along with the number of sellers. Selling goods online does not require store rent and there is no geographical separation, so the number of potential customers is almost unlimited. Targeted website traffic is a key element of your success.

It’s not enough to know your overall return on investment and your total traffic. eCommerce analytics is something more than that. Web promotion is a complex industry that has many branches. Most Web business operators try all possible strategies to attract as many visitors as possible. Search engines improve their algorithms, new Web promotion techniques appear and common ones become ineffective. These changes may severely affect websites. That’s why it is important to distinguish the effective methods from the ineffective, and then track transactions, targeted website traffic and your campaigns and monitor development of your ecommerce business.

The eCommerce reports give you ecommerce analytics data to help you understand your potential customers and evaluate your promotional efforts. The reports let you track transactions and show how well each referrer performs in terms of revenue, registrations, subscriptions, etc. You can see a detailed report on each transaction. Finally, you get enough information on targeted website traffic to understand how a visitor becomes a customer from the following reports:

You have questions – we have answers!

How well does each search engine work for me? - Activity by Search Engine report

How well does each keyword work for me? - Activity by Search Keyword report

How well does each referring site work for me? - Activity by Referring Site report

How much on average does each referrer earn me per visit? - Revenue per Visit report

How long does it take my visitors to convert? - First Transaction Cycle Time report

How many times do visitors come to my site before ordering? - Visits before First Transaction report

These and other fundamental answers concerning the financial efficiency of your web promotion activities are uncovered in the eCommerce set of reports of the HitLens Web Analytics Software by Web CEO.