Campaigns

The Campaigns category of the HitLens Web Analytics Software presents reports that help analyze the effectiveness of your website promotion activity, including all types of paid ad campaigns, such as paid search, graphic and text links, banners in newsletters, dedicated emailings, etc. Actually, you can perform not only advertising tracking, but any activity that you find worth its own separate reporting.

Campaigns reports – how can they help me?

Today’s web business is hardly possible without a variety of Web advertising techniques. Search engine optimization plays mainly for established leaders and those who have been around a while, whereas competent advertising succeeds in a pretty short period of time. Of course, success is about the balance of SEO and paid promotion, but having instruments to measure profit from every technique is a great thing.

The analysis of paid advertising requires special attention. Having a marketing budget to promote your site with different types of online media, you should constantly perform advertising tracking and analyze your ad campaigns. If you are serious about the promotion of your website, you will try multiple campaigns – and keeping an eye on each of them is a hard task. That’s why the HitLens Web Analytics Software includes the Campaigns category that consists of the following reports:

• Activity by Campaign
• Cost of Transaction by Campaign
• Cost of Visit by Campaign
• ROI

The Campaigns reports help you find out which ad positions are worth investing in and which are not. You will get a full and detailed account of the campaigns that you are running. Be sure that, even if you manage multiple ad campaigns, you’ll always know how efficient they are. Just look through the Campaigns reports of the HitLens Web Analytics Software by Web CEO.

You have questions – we have answers!

How many visitors come from a specific campaign? - Activity by Campaign report

How much do I pay per click? - Cost of Visit by Campaign report

What is the cost per transaction? - Cost of Transaction by Campaign report

What is the ROI per campaign? - ROI report