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eCommerce

Report Name: Revenue per Transaction

Report Description:

This report displays the number of transactions, revenue and the revenue per transaction per referrer. According to the screenshot, search engines brought the most visitors compared with other referrers. With 237 transactions and the revenue of $3,351.18, the average revenue per transaction is $14.14.

The report calculates the average revenue per transaction as a plain result of the revenue divided by the number of transactions. This is helpful in case you provide multiple products that are priced differently. The report will tell you if your customers tend to order more or less expensive products and identify the referrer-specific patterns of purchase behavior.

Available Report Periods:

Day, week, month, year

Available Charts:

Pie and bar chart for the period summary.

Available Values:

Orders, any of the transactions that you set up and All transactions. To change the report, select a transaction name on the drop-down menu.