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eCommerce

Report Name: Efficiency of Referrer

Report Description:

This report displays the number of visits or transactions and the revenue your website generates through every type of referrers. According to the screenshot, the most orders at the website were made by the visitors that came from search engines. 237 completed orders were made by the search engine users within a selected time period.

The report shows what types of referrers brought the most visitors to your website and how these referrers contribute to your revenue. You can change the report modifier to get the conversion rates and/or select the transaction type you are interested in. Analysis of such information can help you make more rational strategy based on the referrer rating information.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios.

Available Charts:

Pie and bar chart for the period summary.

Available Values:

Visits, orders, any of the transactions that you set up and revenue from them, if applicable. To change the report, select a transaction name on the drop-down menu.