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eCommerce

Report Name: Activity by Search Engine

Report Description:

This report lists the search engines that referred visitors to your website and the number of visits, transactions and revenue per search engine. According to the screenshot, Google was the most efficient referrer bringing 7,277 visits, 153 orders and $2,163.42 in revenue within a selected time period.

The report helps to evaluate search engines as referrers and rank them by traffic or revenue. You can change the report modifier to get the conversion rates and/or drill down to see a trend.

Available Report Periods:

Day, week, month, year

Available Report Modifiers:

Switch from Amount to Conversion to get the ratios. All transaction numbers are divided by the visits sum total, so here you find the transaction to visits ratios.

Available Charts:

‘Activity by Search Engine’: Pie and bar chart for the period summary. ‘Activity by Specific SE’: Trend chart and pie and bar chart for the period summary.

Available Drill-down Report:

Activity by Specific SE

Drill-down Report Description:

The drill-down report gives the number of visits (or any of the transactions you set up) by a shorter period of time (per day for a monthly report on the above screenshot) from the selected search engine. The current number of visits is compared to the average and maximum amounts.

Available Drill-down Report Values:

Visits, any of the transactions that you set up, and revenue from them, if applicable. To change the report from visits trends to a transaction or revenue trends, select a transaction name on the drop-down menu.